This report, utilizing data from TSG’s proprietary data warehouse of over 4 million card accepting merchants, lists nearly 300 merchant types and includes key metrics on each of them including volume statistics, profitability and attrition.
Using the profitability and attrition metrics, a score is assigned to each merchant type. This is the “attractiveness” of the merchant. Forward-thinking acquirers are using this type of data to prioritize their sales strategies as well as benchmark their own metrics.
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